Local High Schools Battle It Out For $3000
DESERT HOT SPRINGS, CA – Just in time for the new school year, the California Milk Processor Board (CMPB) – the creator of GOT MILK? – is partnering with Palm Springs Unified for the fourth year in a row to challenge students at Palm Springs, Desert Hot Springs, Cathedral City and Mount San Jacinto to start the day off right with a nutritious breakfast with dairy milk for better academic performance and overall health.
Palm Springs Unified School District has a combined enrollment of more than 7,000 high school students. On Sept. 10, school officials announced the three-week breakfast challenge at three high schools in the area. The Palm Springs Unified high school with the greatest percentage of increase of breakfast participation in school from the same time period last year wins $1,500 and will be crowned this year’s “Breakfast Champs.” Participating schools will receive $500 each
Breakfast Pep Rally will include: School district administrators, staff and educators; Hundreds of students; Performances by school cheerleaders and band; GOT MILK? giveaways.
Studies show that breakfast is vital to students’ academic success and personal well being. The breakfast competition between the high schools will run from Sept. 10 – Sept. 28. In total, the GOT MILK? Breakfast Challenge is running in 15 school districts statewide with a total of $45,000 up for grabs.