Palm Springs Artfair

“I Care, After” by Roy Lichtenstein

PALM SPRINGS – Palm Springs Artfair hosts Digital Mosaics of Fine Art Photographer Alex Guofeng Cao

Amongst a plethora of high profile international artists exhibiting at this year’s Palm Springs Artfair is the work of New York based photographer Alex Guofeng Co.

Intricate and ingenious – the work of Chinese-born Cao is resonating on a global scale. A specialist of digitally enhanced photography, Cao’s ouvre sees him deconstructing iconic photographs and reassembling them with his trademark pixilated images.

Cao’s detailed, awe-inspiring work sees him study and experiment with a variety of photographic techniques. His highly innovative photomosaic style melds old world and new, with digital innovation seeking inspiration by such masters as Irving Penn, Richard Avedon, Edward Weston, and Robert Mapplethorpe.

Having been lauded internationally, the artist is constantly exhibiting, with recent shows including Art Basel Miami, The LA Artshow, Guy Hepner gallery in West Hollywood and the forthcoming Palm Springs Artfair opening Feb. 15.

Asked about his choice of imagery for his work Cao reveals his preferences have spanned a spectrum of subject matter. His earlier “Legend,” series saw a fascination with icons and celebrity.

“I have worked with many from Lindsay Lohan to Tommy Lee Jones, they share a common musicality that translates internationally.”

Yet his current series, “Masters,” is rather an observation of classical icons over pop, with reinterpreted and recontextualised images of works by Roy Lichtenstein, Henri Matisse, Pablo Picasso and Edward Weston.

“James Dean VS Elvis”

In keeping with this historic homage, on a technical level Cao said that despite his fascination with the digital medium, monochrome tradition is something he still romanticizes.

“The subtle gradations of tone between deep black and stark white are the generators for all the colors I need to create my world.”

With a background in commercial photography, Cao immigrated to the U.S. from China at the age of 13. His career as a commercial photographer before the recent transition to fine art saw him working with a slew of high-caliber clients including magazines Vogue, Cosmopolitan New York Times Cartier Chanel and Kodak

“Liz VS Burton”

According to Los Angeles gallerist Guy Hepner, who is currently showing the work at his West Hollywood space, “Alex Guofeng Cao’s images are imposing and arresting to say the least. His powerful oversized fine art photographs and the armies of tiny images that compose them are specifically paired to create a dialogue.”

The art of Cao can be seen at Guy Hepner gallery in Los Angeles through February and beyond. It will also be shown at a key booth at the Palm Springs Artfair, Feb. 15 – 17.

The work can be viewed at http://www.alexguofengcao.com/

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