Palm Springs Bureau of Tourism “Pow Wow’s” About Destination

137610PALM SPRINGS – This week, the Palm Springs Bureau of Tourism and five hotel partners met with over 75 tour operators and travel companies at  U.S. Travel Association’s IPW 2013 (formerly known as Pow Wow) in Las Vegas, June 8-12, 2013, the premier international marketplace and the largest generator of travel to the U.S.  The Palm Springs hotel partners that participated were Ace Hotel, The Curve Palm Springs, Hyatt Palm Springs, Saguaro Palm Springs, and Renaissance Palm Springs.

The Bureau of Tourism shared the large booth space with the Greater Palm Springs Convention & Visitors Bureau and their tourism partners. The Palm Springs Aerial Tramway had an independent booth and appointments next to the Bureau of Tourism. Palm Springs was well represented and showcased in the California section of the tradeshow.

“The benefit of attending Pow Wow is meeting with qualified international tour operators to generate new and repeat business that we would not be able to establish unless we travel the globe multiple times a year,” said Mary Jo Ginther, Director of Palm Springs Bureau of Tourism.

In addition to the travel trade audience, hundreds international and domestic media attended the IPW Media Marketplace. The Bureau of Tourism met with numerous qualified media to discuss story opportunities and future press visits to Palm Springs.

For tour operators and media who actually wanted to experience the destination, the Bureau of Tourism has partnered with Temecula Convention & Visitors Bureau and Greater Palm Springs CVB for a “Vines to Palms” post-IPW familiarization trip, June 15-17, for 10 international media and tour operators to showcase Palm Springs. Guests include China, Australia, Panama, Mexico and the UK.

As destination marketing organization for the City of Palm Springs, California, it is the Palm Springs Bureau of Tourism’s goal to increase the City’s exposure as a world class, year round leisure destination, thus increasing the transient occupancy and sales taxes generated for the City. For visitor information, go to

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